Field Note #006

When I started building IMIXAR, I thought trust was a problem to solve after the product worked.

Build a better virtual try-on.

Make it look more realistic.

Then convince people to trust it.

The more customer comments I read, the more that assumption fell apart.

People weren't asking for perfect AR.

They were asking a much simpler question:

"If I buy this lipstick, will it actually look like this on me?"

That changed how I think about the product.

The goal isn't to simulate reality perfectly.

The goal is to reduce the gap between expectation and reality.

Trust isn't a feature added to the product. Trust is the product.

Analyzing real customer questions while designing IMIXAR's virtual try-on experience.

I stopped thinking about trust as a marketing problem and started treating it as a product outcome.

Compare virtual previews with real product tests and publish both. Every comparison is an opportunity to learn where trust is gained—or lost.

Every Field Note captures a real decision made while building IMIXAR. Some ideas will survive. Others won't. The notes remain either way.